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British Airways 

London Eye.

Whilst at FutureBrand, Jay was responsible for the majority of artworks that left the building. In the case of British Airways London Eye (as it was then known) he created the logo Library for the brand Marque, animated it in Flash, artworked both versions of the bags, shown here, he also designed and artworked the kids (North, South, East and West) compass view guide. This piece had a compass stuck in with a map and views where the kids had to locate each landmark by using the compass. This was sold in the store as part of the London Eye merchandising. Jay created a further design that was also sold in the store which consisted of stickers for younger kids to interact by finding the location and sticking it in the guidebook in the appropriate position.

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