Portfolio   |  Multi Discipline   |  FutureBrand   |  DBS Bank

DBS Bank

Rebranding.

For over 50 years, the Development Bank of Singapore (DBS) had established itself as a leader
not just in Singapore but also in Asia. FutureBrand identified the core brand values of DBS as Asian,
Innovative & Customer-focussed. They needed an environment to bring this to life. FutureBrand examined
the needs of their customers & identified specific zones which are both relaxed & relevant to the individual.

The design blueprint FutureBrand came up with enabled DBS to identify the most relevant 'worlds' for their customers within their retail portfolio, based on an understanding of local needs  & demographics. 

Jason's role whilst working at his former employer (FutureBrand) saw him working on visual elements to
help the retail team bring their vision to life and he was key in the pitch proposal creation which
won the work in the first instance. 

If you are in need of a little extra help in achieving your creative goals,
need some advice or simply need to offload a project you have no
internal resource for then get in contact today. 

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