Portfolio | Presentations | News UK
News UK
Powerpoint Presentation.
We were asked by Pulse Creative to work with News UK on a presentation relating to newsprint sales & the shopper. A design was created by their creative team & we were given the task of making it work in powerpoint with animations & cool transitions to help bring it to life.
The main visual idea was to celebrate print & showcase that even in a digital age on a digital device it has a certain appeal. We made use of old school graphic techniques such as halftone dots & emulated overlaying translucent inks with crop marks & registration targets & colour bars to enthasise the heritage.
The findings from the research News UK did for their partiucular titles made for interesting reading. Consumption and indeed trust in the news as a whole was at an all-time high & despite the declining volumes, newspapers are still a big deal.
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News UK
So who's
reading what?
newsprint vs online content
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